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20 Best Favorite Japanese Snacks You Must Try in 2023


Welcome to the enchanting world of Japanese confectionery, where tradition and innovation blend harmoniously to create a delightful array of treats. From the iconic Japanese Kit Kat with its unique flavors to the whimsical Kinoko no Yama cookies shaped like mushrooms, every bite promises a journey into the heart of Japan's culinary delights. Get ready to indulge your senses with the playful Gummy Choco, the refreshing Ramune soda, and the velvety goodness of Meltyblend chocolate. Join us as we explore a diverse selection of Japanese snacks and beverages that capture the essence of Japan's rich cultural heritage and leave an unforgettable impression on every palate.

1. Japanese Kit Kat

Indulge in the delightful world of Japanese Kit Kat, where tradition meets innovation. These beloved chocolate-covered wafer bars have captured the hearts of sweet enthusiasts worldwide with their delightful array of flavors. While the classic milk chocolate remains a timeless favorite, it is the unique and tantalizing varieties that truly set Japanese Kit Kat apart.

Experience the soothing embrace of matcha green tea, the delicate essence of cherry blossom, and the intriguing notes of sake, among many others. Each flavor offers a window into the rich tapestry of Japan's cultural heritage, showcasing the country's love for nature, artistry, and culinary ingenuity.

2. Kinoko no Yama

Prepare to be enchanted by Kinoko no Yama, the whimsical and delectable Japanese treats inspired by tiny mushrooms. These delightful snacks feature a unique construction, with a biscuit stem supporting a luscious chocolate cap. The delightful combination of textures and flavors creates a harmonious symphony in every bite. Each mushroom-shaped cookie is a testament to Japan's dedication to attention to detail and culinary craftsmanship.

The subtle sweetness of the biscuit blends flawlessly with the creamy chocolate, allowing you to experience a moment of pure bliss with every nibble. Whether you enjoy them as a playful indulgence or share them as a gift, Kinoko no Yama brings a touch of magic and joy to any occasion, making them an irresistible delight for both the young and the young at heart.

gummy choco variety flavors mixed fruit strawberry muscat grape

3. Gummy Choco

Unleash your inner child with Gummy Choco, the playful and flavorful Japanese gummy candies coated in luscious chocolate. A delightful fusion of chewy gummy goodness and the rich creaminess of chocolate, these treats create an explosion of taste and texture in your mouth. The assortment of mixed fruit flavor, succulent strawberry, and muscat grape, adds a burst of refreshing sweetness to complement the velvety chocolate coating.

Whether enjoyed as a movie-time snack, an on-the-go treat, or as a part of celebratory gatherings, Gummy Choco promises an extraordinary experience for candy enthusiasts of all ages. Let yourself be carried away by the captivating combination of fruity charm and chocolate allure, making each bag of Gummy Choco a delightful treasure waiting to be unwrapped.

4. Ramune

Quench your thirst for excitement with Ramune, Japan's iconic and effervescent soda. Ramune has evolved into a diverse range of flavors, each presenting its own unique twist on this beloved carbonated drink. The nostalgic Codd-neck bottle, sealed with a marble, adds a touch of interactive fun to the experience. With flavors like lychee, melon, and blueberry, Ramune tantalizes taste buds with its burst of fruity goodness and refreshing fizz.

A symbol of Japan's vibrant pop culture, Ramune embodies the country's ability to infuse the everyday with a touch of whimsy and innovation. Whether you're seeking a respite from the summer heat or a delightful beverage to complement your meals, Ramune promises to be a fizzy adventure that captures the essence of Japan's colorful spirit.

kaju gummy candy orange

5. Kaju Gummy

Dive into the delightful world of Kaju Gummy, where luscious fruit flavors meet chewy and juicy gummy candies. Inspired by the fusion of flavors and gummy candy, these unique treats offer an intriguing combination of textures and tastes.

With a medley of flavors like grape, orange, and apple, Kaju Gummy offers a symphony of sweetness and nuttiness that leaves a lasting impression. Perfect for a quick pick-me-up during busy days or a delightful treat during moments of relaxation, Kaju Gummy is a must-try confection that showcases Japan's talent for crafting innovative and delightful sweets.

6. Pretz Pizza

Satisfy your cravings with Pretz Pizza, the savory baked snack that packs a punch of pizza flavor in every bite. These slender, crunchy sticks are designed to tantalize taste buds with the robust taste of pizza seasoning, bringing the essence of a pizzeria to the palm of your hand. The clever blend of herbs, tomatoes, and cheesy goodness creates an unmistakable pizza taste that leaves you reaching for more.

Perfect for on-the-go snacking, movie nights, or as a delightful addition to lunchboxes, Pretz Pizza is the savory counterpart to its sweeter sibling, Pocky. Whether you're a pizza aficionado or simply seeking a new snacking adventure, Pretz Pizza promises a flavorful and satisfying treat that will have you craving its mouthwatering taste time and time again.

7. Calbee Hot and Spicy Potato Chips

Ignite your taste buds with Calbee Hot and Spicy Potato Chips, the ultimate blend of heat and crunch. Made from premium potatoes and seasoned with a fiery kick, these addictively delicious chips take the classic potato chip experience to a whole new level.

The bold and tantalizing flavors showcase Japan's penchant for combining traditional snacks with innovative twists, providing a memorable snacking experience. Whether you're craving a spicy treat to complement your favorite beverages or simply seeking an exciting flavor adventure, Calbee Hot and Spicy Potato Chips will leave you coming back for more of their irresistible and addicting taste.


8. Meltyblend (Meltykiss)

Indulge in the velvety goodness of Meltyblend, Japan's heavenly milk chocolate squares. With a velvety-smooth texture and rich milk flavor, each bite is a moment of sheer delight that melts in your mouth. The exquisite blend of premium ingredients and meticulous craftsmanship ensures that Meltyblend offers an unparalleled chocolate experience.

Whether enjoyed on its own or as a complement to your favorite beverages, these bite-sized chocolates are a testament to Japan's dedication to creating confectionery perfection. The sophisticated taste and smoothness of Meltyblend have earned it a special place in the hearts of chocolate enthusiasts worldwide, making it a delightful indulgence to savor and share with loved ones.

9. Pocky

Treat yourself to the iconic taste of Pocky, Japan's beloved chocolate-coated biscuit sticks. A playful blend of crunchy biscuit and smooth chocolate, Pocky's slender shape and delightful flavors make it a quintessential Japanese treat. From the classic milk chocolate to the enticing strawberry, matcha green tea, and cookies & cream, Pocky offers an array of flavors that cater to every palate.

These delectable sticks are perfect for sharing moments of joy with friends and family, making them an ideal companion for gatherings and celebrations. Beyond its delightful taste, Pocky embodies the spirit of sharing happiness, making it an enduring symbol of joy and friendship in the world of Japanese snacks.

jagarico salad potato chips fries

10. Jagarico

Embark on a crunchy and savory adventure with Jagarico, the unique potato stick snack from Japan. Encased in a distinctive tubular container, Jagarico delivers an assortment of flavors and textures in every bite. From the classic potato flavor to more adventurous options like salad, cheese, and takoyaki, each variant promises an unforgettable taste experience. The delightful mix of crispy potato sticks and flavor-packed seasoning showcases Japan 's ability to innovate and create novel snacks that cater to diverse preferences. Jagarico's portable and resealable container makes it an ideal companion for snacking on the go or sharing with friends during gatherings and picnics. The playful shape and irresistible flavors appeal to both kids and adults, making Jagarico a versatile treat for all occasions.

meiji apollo strawberry chocolate cones

11. Apollo Strawberry Chocolate

Fall in love with the romantic taste of Apollo Strawberry Chocolate, the dreamy bite-sized chocolates adorned with strawberry-shaped pink and white layers. As beautiful as they are delicious, each piece of Apollo chocolate is a masterpiece that combines the sweetness of strawberries with the richness of velvety chocolate.

The delicate balance of flavors and the intricately detailed design showcase Japan's dedication to craftsmanship and aesthetics. Whether enjoyed as a delightful treat for yourself or presented as a heartfelt gift to someone special, Apollo Strawberry Chocolate captures the essence of love and sweetness in every mouthful, making it a delightful indulgence for moments of joy and celebration.

12. Kasugai Gummy

Indulge in the soft and juicy goodness of Kasugai Gummy, Japan's finest gummy candies made with real fruit juice. Bursting with authentic flavors like peach, lychee, mango, and grape, these gourmet gummies offer a premium taste experience that sets them apart from the rest.

The meticulous attention to detail and the use of high-quality ingredients ensure that each gummy is a burst of fruit flavor, transporting your taste buds to orchards and vineyards with every chew. Whether enjoyed as a delightful snack to satisfy your sweet cravings or as a luxurious treat to share with friends and family, Kasugai Gummy exemplifies the art of confectionery excellence that Japan is renowned for.

13. Meiji Chocolate

Experience the melt-in-your-mouth perfection of Meiji Chocolate, Japan's time-honored confectionery. With a legacy of quality and innovation, Meiji chocolates come in both milk and dark chocolate in individually wrapped bars, providing a delightful treat for chocolate enthusiasts of all ages.

The rich and luscious taste of Meiji Chocolate is a testament to the brand's dedication to using the finest ingredients and crafting confections that evoke moments of pure indulgence. Whether you're seeking a moment of self-pampering or a delightful gift for someone special, Meiji Chocolate is the epitome of confectionery excellence that brings joy and smiles to chocolate lovers worldwide.

bourbon fettuccine peach

14. Bourbon Fettuccine

Delight in the unique and savory taste of Bourbon Fettuccine, Japan's innovative pasta-shaped snacks. With a range of bold flavors like pizza, seaweed, and tomato, these crunchy delights are perfect for those who crave something distinctively delicious. The playful and whimsical shape of fettuccine brings a touch of fun to snack time, while the inventive seasonings add a burst of flavor that leaves taste buds tingling with delight.

Whether you're seeking a satisfying treat to accompany your lunch or a snack to share during casual get-togethers, Bourbon Fettuccine showcases Japan's flair for culinary creativity, offering a delightful and flavorful experience that is sure to be a hit with snack enthusiasts.

15. Calpico

Refresh your senses with Calpico, Japan's iconic soft drink with a tangy and milky twist. Often referred to as "Calpis" in Japan, this beloved beverage features a unique combination of refreshing acidity and creamy texture that captivates taste buds with its distinctive taste.

The harmonious blend of citrus and dairy flavors creates a refreshing and thirst-quenching experience, making Calpico a popular choice during hot summer days or as a delightful base for mocktails and cocktails. The versatile and delightful taste of Calpico has earned it a special place in the hearts of many, making it a refreshing and cherished beverage that embodies the essence of Japanese refreshments.

16. Popin Cookin

Unleash your culinary creativity with Popin Cookin, the DIY candy kits that let you make adorable and delicious miniature treats. Perfect for kids and adults alike, these fun kits offer an interactive and tasty way to experience the joy of Japanese candy-making. Each kit comes with everything you need to create tiny, edible works of art, from shaping gummy candies to assembling miniature cakes and burgers.

The delightful and whimsical designs add an element of playfulness to candy-making, making it an enjoyable activity for gatherings, parties, or simply spending quality time with loved ones. With Popin Cookin, Japan showcases its dedication to creating unique and imaginative confections that inspire creativity and provide a memorable experience for candy enthusiasts of all ages.

17. D-Plus Pastry Roll

Indulge in the heavenly taste of D-Plus Pastry Roll, Japan's delectable Swiss roll cake filled with luscious cream. With a variety of flavors like Okinawa brown sugar, Hokkaido cream, green tea, chocolate, and caramel, these soft and moist cakes are a delightful addition to any dessert lover's repertoire. The pillowy sponge cake is generously filled with creamy goodness, creating a sumptuous and indulgent treat that satisfies your sweet cravings.

Whether served as an after-dinner delight or enjoyed as a teatime delicacy, D-Plus Pastry Roll exemplifies the art of Japanese confectionery, where every bite is a moment of pure pleasure and bliss.


18. Caplico Mini Ice Cream Cone

Experience the joy of Caplico Mini Ice Cream Cone, the delightful ice cream-inspired wafers filled with velvety smooth chocolate. Whether enjoyed on-the-go or as a playful dessert, Caplico Mini Ice Cream Cone brings a smile to your face with its irresistible taste.

The crisp and airy wafer cone is filled with creamy chocolate, creating an indulgent experience that mirrors the delight of savoring a real ice cream cone. Perfect for treating yourself during moments of indulgence or sharing the joy with friends and family, Caplico Mini Ice Cream Cone embodies the essence of Japanese confectionery creativity, where delightful treats come in the most delightful forms.

19. Tomomasu Cider

Quench your thirst with the refreshing and tangy Tomomasu Cider, Japan's beloved carbonated drink with a burst of citrusy goodness. Crisp and invigorating, Tomomasu Cider is the perfect beverage for staying cool and hydrated on warm summer days.

The lively and effervescent taste captures the essence of fresh citrus fruits, creating a delightful and revitalizing drink that is equally enjoyable on its own or paired with meals. With its unique and zesty flavor profile, Tomomasu Cider has become an enduring favorite among both locals and visitors alike, making it a must-try beverage that showcases Japan's dedication to crafting refreshing and delightful thirst-quenchers.

royal family daifuku mochi hami melon

20. Daifuku Mochi

Indulge in the pillowy and sweet delight of Daifuku Mochi, the traditional Japanese treat featuring soft rice cake filled with luscious red bean paste. With its delightful chewy texture and authentic flavors, Daifuku Mochi offers a taste of Japan's rich culinary heritage.

The meticulous preparation and use of high-quality ingredients result in a sublime treat that perfectly balances the sweetness of the red bean paste with the subtle savory notes of the mochi. Whether enjoyed as a traditional dessert during festive occasions or as a delightful snack to brighten your day, Daifuku Mochi embodies the essence.


Japanese confectionery offers a treasure trove of flavors and textures that captivate taste buds and ignite a sense of wonder. Whether you crave the sweetness of Pocky, the savory crunch of Pretz Pizza, or the chewy goodness of Kasugai Gummy, these delectable treats are a testament to the creativity and craftsmanship that Japan is renowned for. As you embark on this culinary journey through Japanese Kit Kat, Calbee Hot and Spicy Potato Chips, and Daifuku Mochi, you'll discover that each confection has a story to tell and a unique taste to share. So, savor the magic of Japan's delectable offerings, and let these exquisite delicacies transport you to a world of delightful flavors and unforgettable experiences.

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