Now and Later

Discover the Sweet and Tangy Delight of Now and Later Candies

When it comes to satisfying your sweet tooth, few brands can match the deliciousness of Now and Later candies. With their chewy texture, bright colors, and irresistible flavors, these candies have been a favorite of candy lovers for generations. Whether you're looking for a snack to enjoy on the go, a treat to share with friends and family, or a gift to surprise someone special, Now and Later candies are the perfect choice.

History of Now and Later

Now and Later candies were first introduced in 1962 by the Phoenix Candy Company. Originally, the candy was marketed as a soft taffy that could be enjoyed now or later, hence the name. However, in the 1970s, the recipe was changed to make the candy harder and more chewy, which is how we know it today. Since then, the brand has expanded to include a wide variety of flavors, including fruit punch, apple, grape, watermelon, and many more.

Why Now and Later Are So Popular

There are many reasons why Now and Later candies have remained popular for so many years. One of the biggest reasons is the variety of flavors available. Whether you prefer sweet and fruity flavors or tangy and sour ones, there is a Now and Later candy for you. Additionally, the candy's chewy texture is a big part of its appeal. Unlike other hard candies, Now and Later candies won't dissolve quickly in your mouth. Instead, they provide a satisfying chew that lasts for a long time.

Another reason why Now and Later candies are so popular is their convenience. The individually wrapped pieces make them easy to take on the go, whether you're headed to work, school, or just out for a walk. They're also great for sharing with friends and family, since everyone can choose their favorite flavor.

Now and Later for Special Occasions

If you're looking for a fun and unique gift for someone special, Now and Later candies are a great choice. They're perfect for birthdays, holidays, or any other special occasion. You can even create a custom candy bouquet by mixing and matching different flavors and colors. This is a great way to show someone you care, and it's sure to put a smile on their face.

If you haven't tried Now and Later candies yet, you're missing out on one of the best candy brands out there. With their delicious flavors, chewy texture, and convenient packaging, these candies are perfect for any occasion. So the next time you're in the mood for something sweet, reach for a pack of Now and Later candies and enjoy the sweet and tangy delight.