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The Sweet Story of White Rabbit Candy

white rabbit candy with white rabbit on grass

White Rabbit Candy is a beloved Chinese treat that has become popular all around the world. Its milky and creamy flavor, combined with its soft and chewy texture, has made it a favorite among candy lovers. So sit back, grab a bag of White Rabbit Candy, and let's take a trip down memory lane.

The Origin of White Rabbit Candy

White Rabbit Candy originated in Shanghai, China, in the 1940s. It was created by a company called ABC (short for "Anybody Can"), which was founded by a group of dairy farmers who were looking for a way to make use of their surplus milk. The candy was originally called "ABC Candy," and it was sold in a small shop in the city's bustling business district.

Eventually known as "Milk Candy," the white rabbit creamy candy was sold in small, square-shaped pieces and wrapped in rice paper. In the 1950s, the candy was rebranded as "White Rabbit Candy," and its packaging was changed to include an image of a white rabbit on the wrapper. This change was made to make the candy more appealing to children, and it worked.

The candy's popularity quickly grew, and it soon became a staple in households all over China. Today, White Rabbit Candy is sold in more than 50 countries around the world.

white rabbit creamy individual candies

What Makes White Rabbit Candy So Special?

The White Rabbit Candy is known for its creamy, milky flavor and chewy texture. Unlike other candies that are hard or sticky, the White Rabbit Candy has a soft, melt-in-your-mouth consistency that makes it a delight to eat.

Edible Rice Paper

One of the unique features of the candy is its packaging. The candy is wrapped in edible rice paper, which is made from glutinous rice flour and cornstarch. The rice paper dissolves in your mouth, leaving behind the sweet, milky candy.

Taste of White Rabbit Creamy Candy

The original flavor of White Rabbit Candy is known for its creamy milk taste. The candy has a smooth texture that melts in your mouth, leaving a rich, satisfying flavor that slightly coats your mouth behind. It's not overly sweet, but has just the right amount of sweetness to make it a perfect treat.

Many people describe the taste of White Rabbit Candy as being similar to that of condensed milk or vanilla. It has a comforting, nostalgic taste that's perfect for satisfying a sweet tooth craving.

The candy is made using milk, sugar, and glutinous rice, which gives it a unique flavor profile. The milk and sugar give the candy a sweet taste, while the glutinous rice gives it a chewy texture. The combination of these ingredients creates a candy that's unlike anything else on the market.

In recent years, White Rabbit Candy has also been produced in a variety of flavors, including chocolate, matcha, strawberry, and coffee. These flavors have the same creamy texture as the original candy, but with a twist that adds a new dimension to the taste.

Overall, the taste of White Rabbit Candy is one that's sure to please anyone who enjoys a sweet, creamy treat. Whether you're a fan of the original flavor or prefer to try one of the many new flavors, White Rabbit Candy is a candy that's hard to resist.

Flavors of White Rabbit Candy

While the original White Rabbit Candy flavor is a creamy, vanilla-like taste, there are now many different flavors of White Rabbit Candy available on the market. Some of the variations and harder to find flavors include:

  • Matcha: This flavor of White Rabbit Candy has a green tea taste, which pairs well with the creamy texture of the candy.
  • Chocolate: For those who love chocolate, this flavor of White Rabbit Candy has a rich, chocolatey taste that's sure to satisfy any sweet tooth.
  • Strawberry: This flavor of White Rabbit Candy has a fruity, strawberry taste, making it a great choice for those who want something a little different from the traditional vanilla flavor.
  • Coffee: White Rabbit Candy in this flavor has a light coffee flavor that blends well with the candy's creamy texture.
  • Lychee: This flavor of White Rabbit Candy has a fruity, tropical taste that's perfect for those who love exotic flavors.

These are just a few of the many different flavors of White Rabbit Candy that are available. With so many choices, there's sure to be a flavor that everyone will enjoy.

The Ingredients and Nutrition of White Rabbit Candy

The main ingredients of White Rabbit Candy are milk, sugar, and glutinous rice. The candy is made by first heating the milk and sugar together until they form a thick, creamy paste. The glutinous rice is then added to the mixture, which is cooked until it becomes thick and sticky.

The candy is then formed into small, bite-sized pieces, which are wrapped in a thin layer of rice paper. The rice paper is edible and dissolves in the mouth, allowing the candy to be enjoyed without any mess.

White Rabbit Creamy Candy is also so special because of its cultural significance. For many people who grew up in China, the candy represents a simpler time when life was less complicated and eating the candy brings back memories of childhood and is a way reminisce their past.

The Cultural Significance of White Rabbit Candy

White Rabbit Candy is more than just a delicious treat - it also holds a special place in Chinese culture and deserving of its place as one of the most popular candy in China. For many Chinese people, White Rabbit Candy is a symbol of childhood memories and family traditions. It is often given as a gift during holidays and special occasions, and it is also used in traditional Chinese medicine to help soothe sore throats and coughs.

In addition, White Rabbit Candy has also become a cultural icon in the art world. Its distinctive packaging and design have been featured in numerous works of contemporary art, including installations and sculptures.

The Popularity of White Rabbit Candy

White Rabbit Chinese Candy has become increasingly popular around the world in recent years. Its unique flavor and texture have earned it a dedicated following, and it has even been featured in popular culture, including in movies and TV shows.

One of the reasons for White Rabbit Candy's popularity is its versatility. It can be enjoyed as a snack on its own, or it can be used as an ingredient in desserts and other dishes. For example, it can be melted down and used as a topping for ice cream, or it can be chopped up and added to baked goods for a delicious twist. Recently, White Rabbit has even created its own ice cream flavor.

The Future of White Rabbit Candy

As White Rabbit Candy continues to gain popularity around the world, its future looks bright. The company behind the candy, Guan Sheng Yuan, has expanded its product line to include other flavors and varieties, such as coffee and matcha.

In addition, the company has also made efforts to modernize its packaging and marketing, with the goal of appealing to younger consumers. However, even as the candy evolves, it remains true to its roots, and its creamy, milky flavor continues to delight candy lovers of all ages.


White Rabbit Candy is a timeless Asian treat that has captured the hearts and taste buds of people all around the world. Its history, ingredients, and cultural significance have made it an enduring symbol of Chinese culture, and its popularity shows no signs of slowing down. Whether enjoyed on its own or used as an ingredient in a delicious dessert, White Rabbit Candy is sure to bring a smile to anyone who tries it. So next time you're looking for a sweet treat with a rich history and a delicious flavor, give White Rabbit Candy a try.

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